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Biography of hugo boss

Hugo Boss

For other uses, see Playwright Boss (disambiguation).

German fashion company

Hugo Gaffer AG (stylized as HUGO BOSS) is a designer fashion posse headquartered in Metzingen, Baden-Württemberg, Frg. The company sells clothing, germane, footwear, and leather goods.

Poet Boss is one of integrity largest German clothing brands,[4] pick up again global sales of about €4.2 billion in 2023.[2] Its reserve is a component of say publicly MDAX.[5] The company's fashion descriptions are Boss and Hugo. Playwright Boss also sells licensed style products for children's fashion, eyewear, watches, home textiles, riding garments, writing utensils and fragrances.[6]

The collection was founded in 1924 always Germany by Hugo Ferdinand Stamp and originally produced general-purpose vestiments.

In the early 1930s, Dramatist Boss began to produce leading supply military uniforms for leadership Nazi Germany government, resulting slot in a large boost in sales.[7] After World War II move the founder's death in 1948, Hugo Boss started to do up its focus to men's suits. The company went public detailed 1988 and introduced a scent line that same year, belongings men's and women's wear dispersion lines in 1997, a jampacked women's collection in 2000, stomach children's clothing in 2006–2007.

Influence company has since evolved inspiration a major global fashion studio. As of December 2023, give authorization to operated 1,418 retail stores worldwide.[2]

History

Early years

After the end of honesty First World War, Hugo Ferdinand Boss (1885–1948) took over wreath parents' clothing retail business spartan Metzingen, where it still operates, and registered it as dexterous business for manufactured goods notes 1922.[8] In 1924, he in progress a factory for the preparation of workwear along with glimmer partners, Albert and Theodor Bräuchle, as shareholders.

The company sign in shirts, jackets, work clothing, attire, and raincoats. In 1925 stomach 1926, Hugo Boss, like go into battle Metzingen companies, announced Kurzarbeit all for its almost 30 employees. Huddle together connection with the global budgetary crisis following the New Royalty stock market crash of 1929, the company had to divide its workforce by almost dexterous quarter and file for failure in 1931.

In the be consistent with year, Hugo Ferdinand Boss reached an agreement with his creditors, leaving him with six tapestry machines to start again.[7]

Manufacturing lease the Nazi Party

In 1931, Dramatist Ferdinand Boss became a contributor of the Nazi Party, reception the membership number 508 889, and a sponsoring member ("Förderndes Mitglied") of the Schutzstaffel (SS).[9] He also joined the European Labour Front in 1936, influence Reich Air Protection Association magnify 1939, and the National Communist People's Welfare in 1941.[10] Proceed was also a member sharing the Reichskriegerbund and the Reichsbund for physical exercises.[11] After nearing these organizations, he received instruct for the production of vestiments for the Nazi Party captain its organizations, which helped Playwright Ferdinand Boss to stabilize character company again and his profit-making increased from 38,260 ℛ︁ℳ︁ ($26,993 U.S.

dollars in 1932) to hearten 3,300,000 ℛ︁ℳ︁ in 1941.[7][11] Though soil claimed in a 1934–35 broadside that he had been spick "supplier for National Socialist uniforms since 1924", it is unreliable that he did not engender to supply them until 1928 at the earliest, but was one of the first run alongside produce brown shirts, copies considerate the "Lettow shirts" introduced unite the SA by Gerhard Roßbach in 1924 rather by chance.[11][12] The factory was "one hegemony numerous smaller manufacturing companies complicated in uniform production".[7]

Hugo Boss was not involved in the found of the uniform.[13][14] 1924 job also the year the classify became a Reichszeugmeisterei-licensed supplier be bought uniforms to the Sturmabteilung (SA), Schutzstaffel (SS), Wehrmacht, Hitler Immaturity, National Socialist Motor Corps, ride other party organizations.[10][15]

By the 3rd quarter of 1932, the all-black SS uniform was designed wishywashy SS members Karl Diebitsch (artist) and Walter Heck (graphic designer).

The Hugo Boss company was one of the companies deviate produced these black uniforms contribution the SS. By 1938, class firm was focused on staging Wehrmacht uniforms and later likewise uniforms for the Waffen-SS.[16]

During description Second World War, besides university teacher 300 employees, Hugo Boss exploited 140 forced laborers, the crowd together of them women from probity Soviet Union and Poland.

Make addition to these workers, 40 French prisoners of war as well worked for the company bluntly between October 1940 – Apr 1941.[17][18] According to German clerk Henning Kober, the company managers were fervent Nazis who were all great admirers of Adolf Hitler. In 1945, Hugo Ferdinand Boss had a photograph straighten out his apartment of him submit Hitler, taken at Berghof, Hitler's Obersalzberg retreat.[7][19]

Because of his perfectly Nazi Party membership, his cash support of the SS, dispatch the uniforms delivered to depiction Nazi party, Hugo Ferdinand Steward was considered both an "activist" and a "supporter and collector of National Socialism".[11][20] In unadulterated 1946 judgment, he was overt of his voting rights, circlet capacity to run a live in, and fined "a very critical penalty" of 100,000 ℛ︁ℳ︁ ($70,553 U.S.) (£54,008 stg), which was posterior decreased to 25,000 ℛ︁ℳ︁.[11][20] However, Poet Ferdinand Boss appealed, and forbidden was eventually classified as clever "follower", a lesser category, which meant that he was moan regarded as an active godparent of National Socialism.[20]

In June 2000, Hugo Boss joined the Scaffold Initiative of German Business long for the Compensation of Forced Laborers and contributed financially to righteousness fund.[18] An initial study authorised by the company at righteousness end of the 1990s critique the situation in the Bag Reich was not published saturate the company.

The author, Elisabeth Timm, later published it ideas the internet herself.[11] Later, loftiness economic historian Roman Köster conducted an independent study, which was also financed by the posture and published by C. Twirl. Beck in 2011.[7][13] In integrity same year, the company present itself a statement of "profound tears to those who suffered despoil or hardship at the cheap run by Hugo Boss slipup National Socialist rule".[21]

Post-war and method into a fashion company

Hugo Ferdinand Boss died in 1948, however his business survived.

His endeavour Siegfried Boss and his son-in-law Eugen Holy took over entitlement and management of the observer. Production initially focused on uniforms for the French army flourishing the French Red Cross, so on uniforms for the pushy office, railroads and police.[22] Drop 1950, the company received spoil first order for men's suits, resulting in an expansion know about 150 employees by the dally of the year.

Hugo Hirer men's suits first appeared self-control the market in 1953.[23]

By 1960, the company was producing pressing suits. In 1967, Eugen isolated, leaving the company to surmount sons Jochen and Uwe, who began international development.[24][25] In 1970, the first Boss branded suits were produced and in 1972, the Holy brothers opened righteousness first factory outlet in spiffy tidy up nearby warehouse, which later became the Outletcity Metzingen.[26] In 1975, the Austrian designer Werner Baldessarini was hired and eventually became head designer.[27] The Boss dint was registered as a hallmark in 1977.[28] This was followed by the start of magnanimity company's long association with motorsport, sponsoring Formula One teams.[29]

In 1984, the first Boss branded perfume appeared.

This helped the go with gain the required growth fulfill listing on the Frankfurt Banal Exchange the following year.[30] Depiction brand began a golf aegis for Bernhard Langer in 1986 and tennis for the Solon Cup in 1987. In 1989, Boss launched its first accepted sunglasses. Later that year, significance company was bought by a-ok Japanese group.[31]

After the Marzotto construction group acquired a 77.5% misconstruction for $165,000,000 in 1991,[31][32] distinction Hugo, Boss and Baldessarini casts were introduced in 1993.

Directive the same year, the Holy-brothers left the company and Pecker Littmann became the new Head of the Management Board.[33]

In 1995, the company launched its covering range, the first in splendid now fully developed leather profit range, across all sub-brands. Systematic partnership with the Solomon Notice.

Guggenheim Foundation was launched assume 1995, resulting in the Playwright Boss Prize.[34] In 1997, Littmann left the company after differences of opinion with the Marzotto Group and Baldessarini was cut out for CEO in 1998.[27]

Women's fashion (Hugo Womenswear) was first introduced constant worry 1998, with the first women's fragrance (Hugo Woman) appearing explore the same time.[35][36] Since confirmation, multiple fragrances and skincare ranges have been launched.

In Jan 1999, Hugo Boss launched closefitting first website.[37] Also in 1999, the Boss Orange brand was launched as a separate tag for casual wear, followed give up Boss Selection (2004) and Boss Green, which emerged from Boss Golf in 2004.[38] 2000 adage the launch of Boss Woman, a product line initially managed by German fashion designer Bravery Seymour in Milan,[39] which has since also been presented gain Berlin Fashion Week and Additional York Fashion Week.[40][41][42] In 2002, the company was repositioned stay alive a design team at loftiness Metzingen site.[43][44] The Baldessarini fight was sold to Werner Baldessarini in 2006 and replaced display the Boss range by birth Boss Selection collection.[45][46][47]Boss Selection was expanded in 2009 to incorporate Boss Selection Tailored Line, however was integrated into the middle Boss brand in mid-2012.[48][49]

Recent account and rise to an ubiquitous fashion group

In 2002, Baldessarini keep upright the company and Bruno Sälzer took over the position a mixture of CEO.[50] Under his leadership, Playwright Boss was transformed into systematic lifestyle group, the women's rule was repositioned, and international increase was driven forward, particularly encompass the Asian markets.[43][51] In 2005, Marzotto spun off its taste brands into the Valentino The fad Group.[52] In 2007, Valentino was acquired by financial investor Permira for €3.5 billion, which afterward exerted a significant influence federation the Hugo Boss company.[53] Sälzer left the company in Feb 2008.[54] In mid-2008, Permira suitable Claus-Dietrich Lahrs as CEO decay Hugo Boss.[55] Shortly afterward, glory company launched an online betray in the UK, followed surpass other countries.[56]

In 2009, the Boss brand was by far goodness largest segment, consisting of 68% of all sales.

The balance of sales were made showingoff by Boss Orange at 17%, Boss Selection at 3%, Boss Green at 3% and Hugo at 9%.[57] Also in 2009, Hugo Boss was carved restrained of the Valentino Fashion Group; from then on, the Novelist Boss stake was held unwelcoming Permira via its Red & Black Holding.[52] Since a ability to speak placement on the stock recede in November 2011, Permira has held around 66% of integrity total share capital and 89% of the voting rights spontaneous Hugo Boss.[58] In 2010, grandeur company had sales of $2,345,850,000 and a net profit quite a few $262,183,000, with royalties of 42% of total net profit.[31] Playwright Boss then had at lowest 6,102 points of sale fulfil 124 countries.

Hugo Boss Slow down directly owned over 364 shops, 537 mono-brand shops, and manipulation 1,000 franchisee-owned shops.[31]

In June 2013, designer Jason Wu was leased as artistic director of description Boss womenswear collection.[59][60][61][62] The indemnification ended in 2018.[63] In Tread 2015, Permira announced plans ingratiate yourself with sell the remaining shares clever 12%.[64] Since the exit promote to Permira, 91% of the shares have been floating on description Frankfurt Stock Exchange, and justness residual 2% have been booked by the company.

15% exhaust the shares are owned wedge the Marzotto family.[65]

Lahrs left nobility Group in 2016 and distinction former CFO Mark Langer was appointed as the new Principal in mid-May.[55] In the identical year, Coty took over glory perfume licenses for Hugo Foreman from Procter & Gamble.

On the rocks realignment took place shortly at a later date. As a result, the Boss Orange and Boss Green lines were discontinued, and only righteousness Boss and Hugo brands remained active. Furthermore, the company's identifiable global prices were adjusted, from way back unprofitable stores were closed, existent ones modernized and the e-commerce business was expanded.[66][67] In 2017, Hugo Boss was also aim in the Dow Jones Sustainability Index for the first disgust.

In the same year, depiction sales of Hugo Boss climbed by 7% during the encouragement quarter of the year.[68] Prosperous 2020, Mike Ashley's British Frasers Group acquired a stake party around 5% in Hugo Boss.[69] This stake was reduced come close to 2.63% by February 2023, nevertheless Ashley has access to fastidious further 24.69% via financial instruments.[70]

In June 2021, Daniel Grieder took over as CEO of Poet Boss.[55] Under his direction, grandeur growth strategy Claim 5 was introduced, with the objective notice improving the consumer journey don product offerings, increasing relevance, take up driving growth across all geographic regions.

This strategy is willful to ensure the sustainable sensitivity of the company.[71][72][73]

In the selfsame year, Daniel Grieder set integrity goal of achieving a proceeds of 4 billion euros near 2025.[71] As this revenue work on was reached two years beforehand, Hugo Boss increased the communication target for 2025 to 5 billion euros in June 2023.[74]

In 2022, Marco Falcioni was decreed Creative Director.[75] The same harvest, Hugo Boss invested in ethics start-up Heiq Aeoniq LLC, which is developing the cellulose texture Heiq Aeoniq.

In 2023, nobleness fiber was first used bill the company's textiles.[76]

In order beat meet increased demands, the Assembly invested 100 million euros row a new distribution building separate the Bonlanden-Filderstadt site near Metropolis in the same year. Loftiness investments were in digitalization captivated automation, and robotics applications.[77][78]

In June 2023, Hugo Boss opened greatness Hugo Boss Digital Campus household Gondomar, Portugal.[79]

Products and business units

Since 2017, Hugo Boss has pursue a two-brand strategy, with interpretation core brand Boss (stylized thanks to BOSS) for upscale business pole leisure wear and Hugo (stylized as HUGO) for a teenaged target group.[66][81][82] The company has additional licensing agreements with Coty, C.W.F., Movado and Safilo carry out product collaborations.[83][84][85][86]

Hugo Boss is energetic in the following segments:

  • Boss: The core brand Boss charge its sub-brands Boss Black, Foreman Orange, Boss Green and Boss Camel offer business clothing swallow leisurewear ranging from classic disturb fashionable and casual-sporty.[45][82] The style offers women's and men's costume and is aimed at guidebook older target group (millennials).[87][88] Infringe 2022, Boss Womenswear accounted be attracted to 10% of the company's undivided faultless sales.[89]
  • Hugo: The Hugo brand began producing fashion for men knock over 1993, followed by fashion fetch women (Hugo Womenswear) in 1998.[45][82] The brand is now admiration at Generation Z across specify genders.[87][88] In February 2024, Dramatist Boss introduced another brand illustrate called Hugo Blue with clothes made from denim and precision fabrics.[90][91]
  • Children's clothing: Collections for dynasty have been available since 2008, initially under the Boss Orange brand.

    In 2009, the authorize for children's clothing was awarded to C.W.F. Children Worldwide Taste SAS.[92][93] Children's clothing was at first produced exclusively under the Boss brand; since 2022 also secondary to the Hugo brand.[94]

  • Shoes: Hugo Steward has been producing shoes because 1995.

    Initially, MH Shoes & Accessories was a licensee, on the contrary since 2004 the Group has been producing the shoes domestic under their Boss and Hugo brands.[95]

  • Fragrances: Perfumes, creams, deodorants prep added to shower gels for men dominant women are offered under primacy names Boss and Hugo.

    Authority first Boss perfume, the hands fragrance Hugo Boss, which was renamed Boss Number One end in 1998, is still continued.[6]

  • Eyewear spell watches: The company has antique producing eyewear under license by reason of 1989 and watches since 1996.[96]
  • Home textiles: In 2011, the Boss Home collection of bed paper, towelling and other home material was also produced under allow, presented at a trade impartial and subsequently marketed.[97]
  • Riding apparel: Owing to August 2023, Hugo Boss has had riding apparel produced prep between Bold Equestrian Ltd.

    under position Boss Equestrian brand.[98]

  • Writing instruments: Poet Boss also has writing equipment manufactured under license.[99]
  • Dog accessories: Rendering company has been producing attachments for dogs under license by reason of 2022.[100]
  • Tourism industry: early 2024 rectitude company has taken over nifty luxury rental villa in BalineseCanggu, an area undergoing frenetic trek development.

    Their high-paying clients get Boss-labelled merchandises as freebies.[101]

Products form manufactured in a variety custom locations, including the company's mindless production sites in: Metzingen, Germany; Morrovalle, Italy; Radom, Poland; City, Turkey; and Cleveland, United States.[102]

Hugo Boss has invested in field for its made-to-measure program, motivating machines for almost all sewing traditionally done by hand.[103]

In 2020, Hugo Boss created its cheeriness vegan men's suit, using mesmerize non-animal materials, dyes, and chemicals.[104]

Shareholders and stock exchange

The Hugo Administrator shares have been included oppress the MDAX since March 1999.[105] Until June 2012, the vote capital was divided into prosaic and preferred stock.

On June 15, 2012, after the close of trading, the preference shares were converted into ordinary shares and all shares were safe into registered shares.[106] Since redouble, the company's share capital has consisted of around 70.4 pile no-par value registered ordinary shares.[107] In 2023, a promissory expenditure loan with a total estimate of €175 million was to be found for the first time.[108]

As trite March 2024, the shareholder clean was as follows:[109]

  • Marzotto family (via PFC S.r.l.

    / Zignago Belongings S.p.A): 15.00%

Marketing

As early as representation 1980s, Hugo Boss began be product placements and the stores of celebrities. Among other attributes, Hugo Boss outfitted the model of the popular US illicit series L.A. Law and was henceforth seen as the dressmaker of yuppies.[110] Hugo Boss slip into the leading actors Don President and Philip Michael Thomas pop into the crime series Miami Vice.[23] Other well-known personalities wore Boss outfits at the time, specified as Michael Jackson, who wore a white Boss suit patronage the album cover of Thriller,[111] or Sylvester Stallone, who wore a Boss sweater as Rocky.[112][113]

From 1996 to 2022, Hugo Stamp AG sponsored the Hugo Manager Prize, an annual $100,000 subsidy in modern arts, awarded via the Solomon R.

Guggenheim Stanchion every two years as graceful cultural sponsor, and supported pandemic contemporary exhibitions.[114] In collaboration run into the Staatliche Modeschule Stuttgart, say publicly company has presented the Hugo Boss Fashion Award to respect students since 1987.[115]

In February 2024, a fashion collection designed wedge supermodel Naomi Campbell was introduced.[116]

Social commitment

Hugo Boss has been fine partner of the child umbrella organization UNICEF since 2007.[117] Wellheeled addition, the Group established justness Hugo Boss Foundation, whose principal source of income is prestige "Every purchase counts" initiative.

On account of 2023, 5 cents of the whole number own product (excluding licensed products) have been donated through that initiative. The donations are conscious to support local, regional dominant global impact-oriented projects, particularly dwell in the fields of climate topmost environmental protection.[118] In 2023, misjudge example, the foundation was concerned in the crisis areas arrogant by earthquakes in Turkey instruction Syria.[119]

Sustainability

In 2016, Hugo Boss became a member of the ZDHC Foundation (Zero Discharge of Dangerous Chemicals), which is committed repeat avoiding harmful substances in production.[120] Since 2017, Hugo Boss has been working on its fine-tune contribution to the successful remark of the UNSustainable Development Goals.[121] Furthermore, Hugo Boss was faculty of the Sustainability 2030 discipline platform initiated by the Teutonic government[122] and joined the Klimabündnis Baden-Württemberg in 2024.[123] Sustainability wreckage also part of the Claim 5 strategy implemented by Grieder.

As part of this, integrity resale website Hugo Boss Pre-Loved was launched in 2022, which pursues a circular economy.[124] Influence investment in the start-up Heiq Aeoniq LLC supports the get up of its cellulose fiber Heiq Aeoniq, which is intended correspond with replace chemical fibers such gorilla polyester.

Heiq Aeoniq LLC chiefly sources its materials from elapsed algae, sugarcane, straw, hemp, nutshells, cigarette butts, and coffee grounds.[76][125][126]

At the Hugo Boss Digital Literary, data is processed to trade name company processes more efficient don to thus improve determination shop the demand for products, thereby avoiding the overproduction of rub.

Structures are also being conceived to better track supply fetters. This is in line hear the Supply Chain Act, which aims to ensure compliance refined environmental and social standards. Righteousness company has also announced hang over intention to become CO2-neutral bid 2050.[127]

Since December 2023, Hugo Senior has been the first association to invest in Collateral Good thing Ventures Fashion I, a climate-related venture capital fund aimed rib promoting sustainability in the plan industry.[128]

Compliance

The company has introduced structures to ensure compliance.

In that context, it works with illustriousness Fair Labor Association, has entrenched an ombudsman system, has common audits carried out on manner conditions and offers the size to use the Fair Experience Association's comprehensive external and unfamiliar complaints management system.[129]

Controversies

Russell Brand

British prankster and actor Russell Brand was at the 2013 GQ distinction, which were sponsored by Poet Boss.

After receiving an present on stage, Brand proceeded accomplish talk about Hugo Boss's Oppressive connection and did a around step. He was later ejected from the ceremony and late apologized.[130]

Wages

In March 2010, Hugo Director was boycotted by actor Danny Glover for the company's set-up to close the plant show Brooklyn, Ohio, US after 375 employees of the Workers Affiliated Union reportedly rejected the Dramatist Boss proposal to cut prestige workers' hourly wage 36% cheat $13 an hour to $8.30.

After an initial statement infant CFO Andreas Stockert saying dignity company had a responsibility tutorial shareholders and would move pure manufacturing from the US cause problems other facilities in Turkey, Bulgaria and Romania,[131] the company capitulated to the boycott and absent the project. Renewed plans look up to close the plant in Apr 2015 also failed.[132][133]

Mirror fall

Hillock September 2015, Hugo Boss (UK) was fined £1.2 million sully relation to the death assume June 2013 of a offspring who died four days make sure of suffering fatal head injuries as a consequence its store in Bicester, Oxfordshire.[134] The four-year-old boy had anachronistic injured when a steel-framed fitting-room mirror weighing 120 kilograms (260 lb) fell on him.

Oxford Wreathe Court had earlier been sit in judgment that it had "negligently bent left free-standing without any fixings"[134] and the coroner had uttered that the death was place "accident waiting to happen".[135] Comport yourself June 2015, Hugo Boss (UK) had admitted its breach stop both the Health and Keeping at Work Act 1974 instruct Management of Health and Security at Work regulations 1999.[136] Say publicly company's legal representative said:

"The consequence of this failing recap as awful as one could reasonably imagine.

Since the existing of the accident Hugo Employer has done all it throne, first to acknowledge those failings, to express genuine, heartfelt woe and also demonstrate a resolution to put things right take ensure there cannot be systematic repeat of what went wrong."

— Jonathan Laidlaw QC (representing Hugo Boss)[136]

Trademark

In August 2019, Hugo Boss drive a cease and desist communication, objecting to the trademark request of Boss Brewing, a little brewery based in Swansea,[137] costing the brewery nearly £10,000 answer legal fees and compelling them to change the name break into several beer brands.

Similarly, current November 2023, it was widely known that Hugo Boss had suggest a cease and desist slaughter to Canadian fitness company Projection Athletics Inc.[138] In February 2020, professedly as a protest, humorist Joe Lycett changed his authorized name to Hugo Boss.[139]

Cotton use up Xinjiang

In 2020, Hugo Boss avid NBC News it did throng together use cotton from the Province area of China to avert Uyghur forced labor.[140] However, steadily 2021, the Chinese subsidiary stir up Hugo Boss stated on betrayal official Sina Weibo account think it over they had been using filament from the region and would continue to do so:[141]

"Xinjiang's long-stapled cotton is one of interpretation best in the world.

Astonishment believe top quality raw means will definitely show its certainty. We will continue to shop for and support Xinjiang cotton."[142]

The affidavit was later edited to modestly saying they have partners "in various regions of China" sound out a link to an English-language page on their website, which in turn linked to added statement containing the following words: "Hugo Boss has not plagiaristic any goods originating in integrity Xinjiang region from direct suppliers."[143] Initially attracting thousands of likes, the edited Weibo post standard many comments accusing the make of hypocrisy.[144][145] A company propagandist stated that the original Weibo post was unauthorized and ensure the company's position has gather together changed.[146] According to the company's official statement, all materials untidy heap only sourced from suppliers zigzag comply with the Hugo Leader Supplier Code of Conduct.[143]

In Sept 2021, the European Center buy Constitutional and Human Rights filed a complaint with German prosecutors accusing Hugo Boss of abetment and profiting from forced get in Xinjiang.[147] In 2022, researchers from Nordhausen University of Functional Sciences identified cotton from State in Hugo Boss shirts.[148]

In dignity field of sports sponsorships, Poet Boss has been active put over motorsport, golf, association football, seamanship, tennis, and winter sports.[149][150][151] Blue blood the gentry company's activities began in picture 1970s with the support objection racing driver Jochen Mass,[152] flourishing were further expanded in motorsport through the sponsorship of rendering McLaren Formula 1 team escape 1981 to 2014,[153] one curiosity the longest partnerships in motorsport.[29][154] This led to several drivers being outfitted with Hugo Supervisor clothing, including Alain Prost, Ayrton Senna, and Niki Lauda.[155] Employer has been the official garb partner of the Aston Histrion F1 team since July 2022.

One year later, Boss further appointed Aston Martin driver Fernando Alonso as a brand ambassador.[156] In 2024, Boss signed unadorned partnership with David Beckham.[157][158][159]

Athletics

Players

Ski

Races

Tennis

Tournaments

Players

Formula One

Teams

Drivers

Cycling

Teams

See also

References

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